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Home/Technical Info/Mercury/11. Car Models Described/ 1957/
1957 Mercury Models Described


The 1957 Mercury Turnpike Cruiser convertible was the most lavish and expensive of the brand. At $4,103 base price, it nudged Cadillac's price point. A total of 1,265 were produced including Indy Pace Car Models.
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1957 Mercury - General

Mercurys were completely restyled for 1957. For the first time, the brand had bodies that were exclusive to it and not based on Fords or Lincolns. A concave vertical bar grille, front hinged hood, 'V' shaped taillights, upper rear fender and rear deck sculpturing, and cowl vent intakes were several of the new features.

The front bumper was massive with two huge "intakes" cut into each side. A chrome 'M' was placed between the grille and bumper. Early models had two headlights; later ones had four. The rear bumper mimicked the front; however, it was set to look like there were "exhaust" vents. The tail lights were angled triangles set in a abbreviated concave rear "wing-like" top of the quarter panel where "Mercury" in individual block letters was set.

The hardtops were now called Phaetons: "Phaeton Coupe" and "Phaeton Sedan."  Convertibles had a Plexiglas wraparound rear window that folded away into a special compartment. All automatic transmission Mercurys used push-button drive. Lincoln's 368 CID V-8 was now standard in the Turnpike Cruiser. A 335 HP, two 4-barrel performance option was available for this power plant.

Model names again changed. There were four series, but the base was the Monterey, then Montclair, and then Turnpike Cruiser. The fourth series was all the station wagon models.

Mercury was the official pace car at the 1957 Indianapolis 500 race.

Mercury production for 1957 dropped to 285,502 from 327,943 the previous year. Much of this was from moving upscale in price, closer to Lincoln, and abandoning the lower mid-price market to Ford. Where the lowest priced Mercury in 1956 was $2,254, the lowest priced Mercury in 1957 was $2,576. In 1957, that was a huge separator. Removing the lower-priced cars resulted in a small sales increase if the Medalist line is subtracted from 1956 totals.


1957 Mercury Monterey - SERIES 7M

The 1957 Monterey looked so unlike last year's model that it might well have been a different brand. It was lower, wider, and longer than any previous Mercury.  "Monterey" in script was placed on the upper front fenders. The hardtops in the Monterey line were now called "Phaeton Coupe" and "Phaeton Sedan". A convertible and 2- and 4-door sedans filled out the line.


1957 Mercury Montclair - SERIES 7M

The Montclair was now the middle series. Chrome headlight rims, "Montclair" nameplates on the upper front fenders, and an emblem ornament on the rear shelf of sedans and hardtops were the main differences between Montclairs and Montereys.


1957 Mercury Turnpike Cruiser - SERIES 7M

The Turnpike Cruiser was one of the most gadget-laden cars ever built. All power items were standard. Other special features included an overhanging roof with retractable rear window, air ducts mounted on top of the windshield with a non-operative aerial sticking out of them, power seat with a memory dial, rubber instrument bezels, special starter button, clock/odometer, sliding door locks, and gold anodized inserts in the upper rear fender concave section.


1957 Mercury Station Wagons - SERIES 7M

Station wagons were a separate series this year. The top-of-the-line model was the Colony Park. It featured four-door hardtop styling and fake wood trim. The mid-priced wagon was the Voyager. It had a rear vent window like the Colony Park but did not have wood trim. The lowest priced wagon, the Commuter, looked similar to the Voyager, but lacked a rear vent window.


Body Colors -

  • 01 Tuxedo Black
  • 06 Classic White
  • 09 Tahitian Green
  • 13 Moonmist Yellow
  • 21 Regency Gray
  • 22 Sherwood Green
  • 23 Pacific Blue
  • 24 Nantucket Blue
  • 25 Fiesta Red
  • 26 Brazilian Bronze
  • 27 Pastel Peach
  • 28 Desert Tan
  • 29 Persimmon
  • 30 Rosewood
  • 31 Lexington Green
  • 32 Sunset Orchid
      
Upholstery -
  • Vinyl and cloth in closed models.
  • Vinyl and nylon in Convertible and Station Wagon.


Mercury Engines -

  • Mercury OHV V-8. Cast iron block. Displacement: 312 CID. Bore and stroke: 3.80" x 3.44". Compression ratio: 9.75:1. Horsepower: 255 @ 4600 RPM. Torque: 340 @ 2600 RPM. Carburetor: Holley 4000 four-barrel.

  • Mercury Turnpike Cruiser & Optional V-8. Cast iron block. Displacement: 368 CID. Bore and stroke: 4.00" x 3.65". Compression ratio: 9.75:1. Horsepower: 290 @ 4600 RPM. Torque: 405 @ 2600 RPM. Carburetor: Holley 4000 four-barrel.

  • Mercury M-335 Optional OHV V-8. Cast iron block. Displacement: 368 CID. Bore and stroke: 4.00" x 3.65". Compression ratio: 10.00:1. Horsepower: 335 @ 5000 RPM. Torque: 410 @ 2800 RPM.  Carburetors: Two Holley four-barrels.


Chassis - All Models -

  • Wheelbase: 122"
  • Overall length: 211"
  • Tires: 8.00 x 14, Convertible and Wagon 8.50 x 14.


Powertrain Options -

  • Three-speed manual transmission was standard in the station wagons and Monterey.
    Overdrive optional.
  • Merc-O-Matic automatic transmission optional on Wagons and Monterey, standard in the Turnpike Cruiser and Montclair.
  • 290 horsepower 368 CID V-8 was optional for the Commuter, Voyager, Montclair and Monterey and standard on the Turnpike Cruiser.
  • The M-335 power package - 2 four-barrel carbs, 335 horsepower 368 CID V-8 was optional on Montereys.


Significant Options -

  • Air Conditioning.
  • Continental kit.
  • Four-Way power seat.
  • Heater.
  • Padded dash.
  • Power brakes.
  • Power steering.
  • Power windows.
  • Radio.
  • Seat-O-Matic memory power seat
  • Solex glass.
  • Two-tone paint on some models.
  • Whitewall tires.

 

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The 1957 Mercury Turnpike Cruiser 4-door hardtop fell into the category of "land Yacht," and 8,305 were sold.

You would have thought that the more svelte 2-door hardtop Turnpike Cruiser would have sold more than 7,291 units.

The 1957 Mercury Montclair convertible was popular, and the Plexiglas (really - shown in inset) made for hardtop-like looks and feel. A total of 4,248 were delivered.

The 1957 Montclair 4-door hardtop was a solid seller at 21,156 units.

Even more sought-after was the 1957 Montclair 2-door hardtop, and 30,111 were produced.

The old standby and most conservative 1957 Mercury Montclair 4-door sedan was the best value in the line at $3,188. As such, 19,836 were delivered.

The 1957 Monterey convertible was stylish and a bargain Mercury at $3,005. It resulted in 5,003 in sales.

The 1957 Monterey 4-door hardtop was well thought of and sold 22,475.

The 1957 Mercury Monterey 2-door hardtop was very popular with 42,199 produced.

The 1957 Mercury Monterey 4-door sedan was again the bread-and-butter model, and 53,839 left the factory.

Like the 4-door, the 1957 Monterey 2-door sedan sold well at 33,982. This was also the "house" for the famous M-335 383 dual 4-barrel high performance engine.

The 1957 Mercury Colony Park station wagon was the Montclair of the station wagon line. It was the only wagon with "wood" siding, and 7,386 were sold.

The 1957 Voyager 4-door wagon was smart and stylish with 3,716 delivered.

The 1957 Voyager 2-door wagon was not as practical, and only 2,286 were produced.

The 1957 Mercury Commuter station wagon was lower-priced. As such, 17,742 were sold.

The 1957 Mercury Commuter 2-door station wagon was the most reasonably priced but not as easy to use, and only 4,885 were delivered.

 

1957 Mercury Production - All Series

 

 

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