Untitled Document
Society Library Banner
Untitled Document
Neand Feature Articles
Tech Info
Factory Adsvertisements
Factory Brochures
Factory Press Releases
Factory Publications
Magazine Archive
Photo Archive
My Dashboard
Log Off the Website
For Society Editors & Writers Only
Society Staff ONLY
Society Staff ONLY
Other Parts of the Collections
You May Want to Visit
View All of Our Website
Famous People In Automotive History
Stories of Automotive Manufacturers
Articles on famous Races
Stories About Famous Cars
Car People Telling US About their Cars
Related Site Sections you may want to visit. Click on any Articles that appear here.
   
   
   
   
   
   
   
   
   
   
   
   

Society Helpful Areas
Latest Society News
Learn About the Society
Visit the Library
Take a Tour of Us
Join Us - Help Preserve Auto History

Don't Want to Join Now?
Help Us Grow Our Collections!

Donate here
Information About the
Preservation Project
Learn About the Society
Adds to Our Collections - History
Keeping Your informed
Bookmark Information
Bookmark This Page
- Members -
To See Bookmarked Pages
Return to Your Dashboard

Home/Technical Info/ American Motors
& Nash
/
1.0 American Motors Corporation - Introduction


 
CLICK any File Name that is
shown under the Article Name to VIEW
or DOWNLOAD ALL PAGES
Article Name/File Name
Technical Data Sheets Introduction
Technical_Data_Sheets_-_AMC_Intro.pdf
 
 
 
 
 
 
 
 
 
 
 

Information about this item:
Introduction
An Economy-minded Company

For most of the history of American Motors Corporation (AMC) it was driven by a desire to set itself apart from the Big Three (GM, Ford and Chrysler). Though it tried many approaches, it was most successful when it promised vehicles that were economical to purchase, own, and operate. Its demise came from insufficient capital to meet the growing governmental requirements and rapidly shifting demands of the consumer.

American Motors Corporation (AMC) was an American automobile company formed on January 14, 1954 by the merger of the Nash-Kelvinator Corporation and the Hudson Motor Car Company. At the time, it was the largest corporate merger in U.S. history, valued at $198 million ($1.44 billion in 2006 dollars).

Declining sales and a fiercely competitive auto market in the United States forced AMC to seek a partner in the late 1970s, which led to a tie-up with France's Renault in 1979. The arrangement lasted until March 2, 1987, when American Motors was purchased by the Chrysler Corporation, which discontinued the use of AMC and Renault brand names in the United States.

The Jeep line was continued, as well as some of the models under the Eagle marque.


To see the next Section click here, or return to the Section home page using the top navigation bar.

Click on any Images Below
to See them Full Size

The original American Motors Logo, used from 1954 until 1970

 

The second American Motors Logo, used from 1970 until 1987

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   


The Auto History Preservation Society Website and Logo: Copyright 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020 - All Rights Reserved.