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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/Buick Ads/ 1962/

1962 Buick Large Car Ads

Buick's new design in 1962 was a front and rear facia change, with little in between. It did however set the theme for Buick designs that would run into the 70's, and that wpould be further refined in 1963. The theme for 1962 was "Advanced Thrust" because the engine was moved forwarded 2" inches to lower the front floor.

LeSabres were identified by script on the front fenders and emblems front and rear. The two-door Hardtop featured a new "landau" style top simulating an erected convertible top. but in steel. 127,197 LeSabres were produced in 1962.

Invicta models had all LeSabre features plus DeLuxe wheel covers and the engine received the "Power Pak" (a four-barrel carburetor). The distinctive Invicta nine-passenger station wagon offered a power tailgate as a regular feature and the convertible came equipped with an outside rear view mirror standard. Invictas were plusher than LeSabres, although both series shared the same body shell. Exterior distinction came from the use of "Invicta" front fender badges. 54,017 Invictas were produced, excluding the Wildcat model.

NOTE: The Wildcat sport coupe was part of the Invicta line, but is featured separately here.

The Electra hardtop coupe and new hardtop sedan featured convertible-inspired semi-formal roof lines, while the "Riviera" sedan continued to use a six-window pillarless configuration shared with Cadillac. Electra 225 rear fenders had a group of vertical 'hash marks' with "Electra 225" spelled out in block letters just above. Wheel covers had a gold accent ring. Interiors were of the finest cloth and on the Convertible leather was used. 62,468 Electras were delivered.

That, when combined with a rebounding economy, resulted in the first 400,000 sales year since 1957. The number for 1962 was 400,150, up significantly from 276,688 in 1961.

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1962 Buick Electra 225 Ad (Canada) "More than ever beauty, quality, luxury, and prestige"
1962 Buick LeSabre Ad "Flattens hills like it flattens the floor" (12x17)
1962 Buick Electra 225 Ad "Exercise this one daily." (12.5x17.0)
1962 Buick Electra 225 Ad "Say it Superb" (12.5x16.0)
1962 Buick Electra 225 Convertible Ad "Of all your worldly possessions" (12.5x17.0)
1962 Buick Electra 225 Ad "Advanced Thrust". (12.4x17.0)