Bookmark this Page!
Website Index
Join Us - Help Preserve Auto History

Don't Want to Join Now?
Help Us Grow Our Collections
Donate $5 or More!

Donate here
They Support Us -
We support them

Volunteer to Help Us!

Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/Buick Ads/ 1971/

1971 Buick Riviera Ads

Buick introduced an all new Riviera for the 1971 model year. It's sleek styling drew raves. In time it would become a classic icon known as the “Boat-tail Riv.” If anything worked against it, it was a huge car - but in GS trim, it could motor!

33,810 Rivieras were sold in 1971, of which 3,175 were GS equipped.

The Automotive History Preservation Society Digital Documents Library provides these materials for educational, or research, or personal use. You should not republish these materials for financial gain without informing the original author or publisher.


PLEASE NOTE: Many of our files are available in higher resolution TIFF files or can be converted by our staff to this media. Please contact us at if you need higher resolution images for publication. Some older images were not created at high resolution initially, so high resolution copies may not be available.

Scroll Down to See All the Files
Click the Thumbnail
for a Larger Image Only
Click on the PDF FILE NAME to READ or Download the Full FILE or Full Size Images
1971 Buick Riviera Ad "Buick introduces a new set of values." (12x16)
1971 Buick Riviera Ad "We give you better reasons to buy a new car than anyone else" (16.8 x11.0)
1971 Buick Riviera Ad "We give you better reasons to buy a new car than anyone else" (11.6 x16.0)