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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/Buick Ads/ 1971/

1971 Buick Riviera Ads

Buick introduced an all new Riviera for the 1971 model year. It's sleek styling drew raves. In time it would become a classic icon known as the “Boat-tail Riv.” If anything worked against it, it was a huge car - but in GS trim, it could motor!

33,810 Rivieras were sold in 1971, of which 3,175 were GS equipped.


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1971 Buick Riviera Ad "Buick introduces a new set of values." (12x16)
1971_Riviera_GS_Ad_2.pdf
1971 Buick Riviera Ad "We give you better reasons to buy a new car than anyone else" (16.8 x11.0)
1971_Riviera_Ad_1.pdf
1971 Buick Riviera Ad "We give you better reasons to buy a new car than anyone else" (11.6 x16.0)
1971_Riviera_GS_Ad_1.pdf