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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/Mercedes Ads/ 1958/

1958 Mercedes-Benz 300SL Ads

Mercedes-Benz introduced a Roadster version of the 300SL at the 1957 Geneva Motor Show. It replaced the gullwing coupe which was retired that year. At $11,000 it was more expensive than the outgoing coupe.

Mercedes-Benz described it as their " . . . response to the demand in many countries for a particularly fast, comfortable, open sports car."

Like the gullwing, the roadster featured most of the same engineering underneath, but the body was changed to incorporate regular doors. Detail differences included larger front fenders, larger 'euro' headlights, a smaller grille, a rounder front windscreen, and a chrome accent strip running down the side of the car.

To maintain rigidity, Mercedes-Benz engineers had to add more structural integrity into the chassis, and as such, the roadster is heavier than the coupe it replaced. The rear suspension was also revised to a single-point swing axle with an additional coil spring.

The engine was slightly updated to include a "sports" camshaft and 9.5:1 compression. This allowed a top speed near 155 mph.

The roadster was available with a wide array of options, some of the more desirable include the hardtop, Rudge "knock-off" wheels and fitted rear luggage.


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1958 Mercedes 300SL Ad "A rare combination - outstanding road performance plus luxury."
1958_Mercedes_300_SL_Ad_1.pdf