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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/Mercury Ads/ 1970/

1970 Cougar Ads

The clean grille of the 1969 Cougar was replaced by a center hood extension and electric shaver style insert reminiscent of the 1967-68 models. The interior now featured high-back bucket seats. The XR-7 model had distinctive wheel covers and race style mirrors among other differences. An "Eliminator" model was the performance offering that featured a hood scoop, and rear spoiler as cues.

Engines went from 302 to 429 V8s, with even a Boss 302 available in the Eliminator, with horsepower from 250 to 375.

Production totaled 72,343.


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The Cougar Eliminator was Mercury's hot ticket in the 1970 Pony Car wars.


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1970 Mercury Cougar Eliminator Ad "New Cougar Eliminator. Password for action" (16.4 x11.0) 2 pages.
1970_Mercury_Cougar_Eliminator_Ad_1.pdf
1970 Cougar/Mustang Boss 302. Ad "Every Boss 302-4V comes with a piece of LeMans, Bridgehampton, Parnelli Jones, plus 16 staggered-valves." (16.5 x 11.0) 2-pages.
1970_Boss_302_V4_Ad_1.pdf