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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/DeSoto Ads/ 1957/

1957 DeSoto Ads

All new styling and chassis engineering characterized 1957 DeSotos. Changes from 1956 included new bodies that were lower and longer, new side trim and color sweep treatments, a massive new bumper grille combination, and new upswept rear fender tailfins. All Chrysler products went to torsion bar suspension.

DeSoto production reached 178,594 units. As such, DeSoto earned 1.63 percent of total U.S. auto sales for 1957. It was the best year in the division's post war history.

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1957 DeSoto Fireflite Ad "8 big advances . . ." (12.5x17.5)
1957 DeSoto Adventurer Ad "Announcing the new 345 HP De Soto Adventurer"
1957 DeSoto Fireflite Ad "DeSoto Torsion-Aire Ride . . ." (12x3x17.0)
1957 DeSoto Fireflite Ad "These great advances . . ." (16.5x22.0)
1957 DeSoto Fireflite Ad (Canada) "DeSoto Sweeps the Years Aside!" (12.5x16.75)