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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/Buick Ads/ 1957/

1957 Buick Ads

Some say that the 1957 was the best looking Buick built, and it certainly was the high water mark for the Harley Earl inspired designs that began with the early 50s. This was a very large car, with the Roadmaster weighing more than two tons, but the lines made the car look smaller.

In order to move the larger mass, Buick increased the V8's displacement from 322 cu. in. to 364 and touched the magical 300 HP mark for the first time. A hardtop station wagon debuted in the Special and Century line, with the Century's model touted more like a performance car than a people and parcel hauler.

Roadmaster featured an upscale "Roadmaster 75" model with Cadillac-like interiors and a price that was over $4,000, almost twice the price of the lowly special.

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1957 Buick Super Ad "Roomiest Hit in the Style Parade"
1957 Buick Century Ad "Gives You the Power to Take it Easy"
1957 Buick Century Ad "Tried the '57 Century? WOW"
1957 Buick Century Caballero Ad "You've never seen a wagon like this"
1957 Buick Roadmaster Ad "You get plenty of ginger behind this glamor"
1957 Buick Century Ad "No 1 on the Zest Seller's List"
1957 Buick Roadmaster Ad "Want a vacation with pay?" B&W (10x13)
1957 Buick Century Caballero Ad "Meet the Caballero" B&W (10x13)
1957 Buick Roadmaster Ad "You get plenty of ginger behind this glamor" (B&W)
1957 Buick Century Ad "The low and the mighty, and all, all new."