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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/Pontiac Ads/ 1973/

1973 Pontiac Firebird Ads

1973 was the last year of a 4-year styling cycle for the second generation Firebird. The five mph front bumper requirements for all U.S. cars in 1974 would see the end of the popular Endura-covered nose of the '70 -'73 'Bird. For 1973, the old design served its purpose as effective 2 1/2-mph front bumper protection until a new five-mph bumper design system would be required at both the front and rear ends in '74. Only the grille pattern was changed for visual effect, as it returned to a rectangular design.

For the Trans Am a new vinyl hood applique, popularly refered to as the "screaming chicken," was offered up as an option. It would become a classic. Also released this year was the soon-to-be-legendary 455SD engine package. This last gasp of the classic muscle car era was released in very limited quantities in either the Formula or the Trans Am models.

Base Firebird production total: 14,096
Firebird Esprit production total: 17,249
Firebird Formula production total: 10,166
Firebird Trans Am production total: 4,802

Firebird total: 46,313

Pontiac production total: 919,872


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1973 Pontiac Firebird Formula & Trans Am, red, white Trans Ams & silver Formula (16.5 x 11) 2-page spread