Print advertising is advertising in a medium such as a newspaper, magazine, or trade journal. This encompasses everything from media with a very broad readership base, such as a newspaper or magazine, to more narrowly targeted media such as trade journals.

This form of print advertising is the "display ad", which is generally a large ad with design elements, illustrations, or photographs and sales copy. Print advertising may be as small as 4" x 5" and as large as a full page or more, depending on the size of the journal.

Print advertising does not include brochures, sheets, or cards prepared by the manufacturers for distribution directly to a potential customer or available at dealerships, car shows and other events.

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