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Home/Ads - Brochures - Press Releases - Styling & Design/Sales Brochures/Corvette Brochures/ 1955/

1955 Corvette Brochures and Foldouts

Sales brochures are bound booklets that were distributed through authorized sales outlets. The method of binding was normally saddle stitching - stapled, or perfect binding - glued spine. For the most part, these brochures were given out free of charge. The prestige brochures were sometimes available in limited quantity and presented only to more serious sales prospects. In some cases they were redone on lesser quality paper and inserted into magazines.

Dealer Foldouts were handout or mail-distributed tools intended for sales and promotion purposes. Foldouts were also issued as salesman's informational tools such as fleet foldouts and accessories foldouts. Foldouts consisted of a single sheet of paper or card stock. These sheets were then folded one or more times. Since foldouts were comprised of one sheet, they did not utilize staples or stitches.

NOTE: Corvette promotional folders once again came in various layouts. The most popular was the "green" folder, which opened uniquely:

  • The Cover and the back (specifications) were folded closed at 7.5"x4" as a tent.
  • The first opening showed the new 265 cu. in V8 on the right and an overleaf on the left labeled "New Precision of Command" (7.5"x 8")
  • This overleaf folds out to the left to display the car parked by the dock along with an interior shot labeled "Real driving comfort- the Corvette way."  Thus, the opened foldout is 11.7" x 8".

The Automotive History Preservation Society Digital Documents Library provides these materials for educational, or research, or personal use. You should not republish these materials for financial gain without informing the original author or publisher.



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1955 Corvette Brochure - Green (7.5 x 4.0) 4 panels