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Home/Ads - Brochures - Press Releases - Styling & Design/1.0 Print Advertisements/Oldsmobile Ads/ 1937/

1937 Oldsmobile Ads

The Oldsmobiles for 1937 were restyled and given several significant mechanical changes. For the first time, the bodies were all-steel and the eight-cylinder cars gained extra horsepower, now at 110 HP. The six- and eight-cylinder cars had several distinguishable features. The six-cylinder cars had a horizontal bar theme at the front while the eight-cylinder cars had a cast grille with an intricate mesh. Inside, the cars featured a new dashboard layout.

For 1937, Oldsmobile styling changes resulted in a height reduction of 3-inches. This was the first year that the shift mechanism was located on the steering column. 

In 1937, Oldsmobile introduced a four-speed semi-automatic transmission called the "Automatic Safety Transmission", which was an $80 option for 8-cylinder models only. It featured a conventional clutch pedal, which the driver pressed to select "low" or "high" range. In "low," the car shifted between first and second gears. In "high," the car shifted among first, third and fourth gears.

Total Oldsmobile production for 1937 was 200,886.

The Automotive History Preservation Society Digital Documents Library provides these materials for educational, or research, or personal use. You should not republish these materials for financial gain without informing the original author or publisher.


 

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1937_Oldsmobile_6-8_Ad_1.pdf
1937 Oldsmobile Ad "The most popular cars in Oldsmobile history" (24.8x17.0)


1937_Oldsmobile_6-8_Announcement_Ad_1.pdf
1937 Oldsmobile Ad "Oldsmobile Announces a new six - a new eight" (20.4x14.0)


 


 


 


 


 


 


 


 


 


 


 


 


 


 


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