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Home/Ads - Brochures - Press Releases - Styling & Design/Sales Brochures/Corvette Brochures/ 1954/

1954 Corvette Brochures and Foldouts

Sales brochures are bound booklets that were distributed through authorized sales outlets. The method of binding was normally saddle stitching - stapled, or perfect binding - glued spine. For the most part, these brochures were given out free of charge. The prestige brochures were sometimes available in limited quantity and presented only to more serious sales prospects. In some cases they were redone on lesser quality paper and inserted into magazines.

Dealer Foldouts were handout or mail-distributed tools intended for sales and promotion purposes. Foldouts were also issued as salesman's informational tools such as fleet foldouts and accessories foldouts. Foldouts consisted of a single sheet of paper or card stock. These sheets were then folded one or more times. Since foldouts were comprised of one sheet, they did not utilize staples or stitches.

The Automotive History Preservation Society Digital Documents Library provides these materials for educational, or research, or personal use. You should not republish these materials for financial gain without informing the original author or publisher.

 

In 1954, new colors were available, but the I-6 engine & Powerglide dulled sales. 1954s could be had in Polo White, Pennant Blue, Sportsman Red, and Black. Pennant Blue cars had beige interiors; all others had red.


PLEASE NOTE: Many of our files are available in higher resolution TIFF files or can be converted by our staff to this media. Please contact us at librarian@ahpsoc.org if you need higher resolution images for publication. Some older images were not created at high resolution initially, so high resolution copies may not be available.

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1954 Corvette Prestige Foldout Brochure (6 panels 11.0 x5.5; opens to 33.0 x5.5) 2 sides
1954_Corvette_Prestige_Brochure_1-6.pdf
1954 Corvette Prestige Foldout Brochure As printed . Outside-Inside (2 panels 33.0 x5.5) 2 sides
1954_Corvette_Prestige_Brochure_Outside-Inside_1-2.pdf
1954 Motorama Foldout Brochure (6 panels 9.0 x5.5 closed; 27.0 x5.5 open) 2 sides
1954_Corvette_Motorama_Concept_Cars_1-6.pdf
1954 Motorama Foldout Brochure. As printed, Outside-Inside view (2 panels 27.0 x5.5) 2 sides
1954_Corvette_Motorama_Concept_Cars_Outside-Inside_1-2.pdf
1954 Corvette Green Foldout Brochure (6 panels 7.5 x4.0; opens to 7.5 x12.0) 2 sides
1954_Corvette_Green_Foldout_Brochure_1-6.pdf
1954 Corvette Green Foldout Brochure. As printed, Outside-Inside (2 panels 7.5 x12.0)
1954_Corvette_Green_Foldout_Brochure_Outside-Inside_1-2.pdf