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Home/Ads - Brochures - Press Releases/Advertisements/American Motors
& Nash Ads
/ 1956/

1956 Rambler Ads

Rambler was still trying to re-identify itself after acquiring Hudson. In fact, the "new" Hudson was merely a Rambler with some upscale trim and a different grille.

AMC allowed both Hudson and Rambler dealers to sell both brands from their stores - a signal that Hudson was truly dead as brand, but it would be a year before that was true.

To this day, it is unclear why Hudson sold to AMC and why AMC even bought the brand. It can only be assumed it was to delete a competitor. And instead of taking on the best attributes and features of the purchased company, AMC killed off the Hudson brand and moved on - still to be a distant player with the Big Three.

When Hudson sales were added into the 1956 AMC total, AMC did sell more cars than 1955, (109,281 vs. 96,079) but it would be a short-term gain since most of these were cannibalized Hudson buyers, who were soon disillusioned and moved on to GM, Chrysler or Ford.

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1956 Rambler Ad "Make the smart switch for 56" (8.5 x 10.95)