Website Index
Join Us - Help Preserve Auto History

Donate $25
to the Society and get our
Exclusive License Plate!

Society License Plate

Donate here
 
Get Adobe Reader
We Support the following
organizations

The J-Turn on the Motor Trend Channel
Parting Out.com - a market for every part!
Order

Home/Ads - Brochures - Press Releases/Advertisements/American Motors Ads/ 1956/

1956 Rambler Ads

Rambler was still trying to re-identify itself after acquiring Hudson. In fact, the "new" Hudson was merely a Rambler with some upscale trim and a different grille.

AMC allowed both Hudson and Rambler dealers to sell both brands from their stores - a signal that Hudson was truly dead as brand, but it would be a year before that was true.

To this day, it is unclear why Hudson sold to AMC and why AMC even bought the brand. It can only be assumed it was to delete a competitor. And instead of taking on the best attributes and features of the purchased company, AMC killed off the Hudson brand and moved on - still to be a distant player with the Big Three.

When Hudson sales were added into the 1956 AMC total, AMC did sell more cars than 1955, (109,281 vs. 96,079) but it would be a short-term gain since most of these were cannibalized Hudson buyers, who were soon disillusioned and moved on to GM, Chrysler or Ford.


The Automotive History Preservation Society Digital Documents Library provides these materials for educational, or research, or personal use. You should not republish these materials for financial gain without informing the original author or publisher.


 


PLEASE NOTE: Many of our files are available in higher resolution TIFF files or can be converted by our staff to this media. Please contact us at librarian@ahpsoc.org if you need higher resolution images for publication. Some older images were not created at high resolution initially, so high resolution copies may not be available.

Scroll Down to See All the Files
Click the Thumbnail
for a Larger Image Only
Click on the PDF FILE NAME to READ or Download the Full FILE or Full Size Images
1956 Rambler Ad "Make the smart switch for 56" (8.5 x 10.95)
1956_Rambler_Ad_3.pdf