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Home/Ads - Brochures - Press Releases/Press Releases & Kits/Oldsmobile PR/ 1970/

1970 Oldsmobile Rallye 350 PR Announcement and Photos

PR materials were sent to all automotive journalists, newspapers, magazines and any other media for use in any articles contemplated.

John Beltz, President of Oldsmobile, and a true performance nut, intoduced the 1970 Rallye 350 at the Chicago Auto show in February 1970. This press release is a synopsis of his talk for issue to the media. Concieved as an answer to the Plymouth Road Runner and as a response to the tightening insurnace regulations, the Rallye 350 sold fairly well, considering the late introduction.

There was a great deal of interest in the Rallye 350 from the motoring press, so Olds came up with photos and PR to explain the car and the Urethane bumper construction.The photos are high resolution and if copied to glossy photo paper will represent like the original.

The slow sales were more attributable to the late intro date (the car didn't reach dealers until April 1970), than the concept. What is more surprising is that it did not return for 1971.

The photos are high resolution and if copied to glossy photo paper will represent like the original.


Donated by Bob Gerometta


PLEASE NOTE: Many of our files are available in higher resolution TIFF files or can be converted by our staff to this media. Please contact us at librarian@ahpsoc.org if you need higher resolution images for publication. Some older images were not created at high resolution initially, so high resolution copies may not be available.

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1970 Rallye 350 Introduction Press Release (3 pages)
1970_Rallye_350_Introduction_Press_Release_1-3.pdf
1970 Rallye 350 PR Photo (front 3/4 view)
1970_Rallye_350_PR_Photo_Front_1.pdf
1970 Rallye 350 PR Photo (rear view)
1970_Rallye_350_PR_Photo_Rear_1.pdf
1970 Rallye 350 Collage PR Photos (front & rear photos)
1970_Rallye_350_Collage_PR_Photos_1.pdf
1970 Rallye 350 Bumper Construction Diagram & Press Release (2 pages)
1970_Rallye_350_Bumper_Construction_1-2.pdf