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Home/Ads - Brochures - Press Releases - Styling & Design/1.0 Print Advertisements/Buick Ads/ 1946/

1946 Buick Ads

In the 1946 model year, chrome was more sparingly applied on the Roadmaster , also swept-back fenders were fitted to sedans as well as coupes, and a war-inspired "bombsight" hood ornament was adopted. The instrument panel was two-toned with wood-grain facings, except on convertibles which used body-colored panels. Roadmaster series identification was found on emblems centered in the bumper guard at the front and rear.

For the 1946 Super, Buick once again combined the large Series 70 Roadmaster body with the economical Series 40 Special powerplant for the Series 50 line. Basic styling was continued from 1942, but now sedans, Sedanets and convertibles had the same front fender sweep across the doors to the rear fenders, as did the Roadmaster. For 1946 only the 2 and 4-door Specials remained available, still using the prewar B-body.

Roadmaster increased its share of Buick sales from four percent in 1941 to 20 percent in 1946, with a total of 31,399 sold. The Super soldiered on as the Buick sales leader with 114,997 produced. The '46 Special is rare, representing less than 2% of Buick's production or 3,171 units.

The Automotive History Preservation Society Digital Documents Library provides these materials for educational, or research, or personal use. You should not republish these materials for financial gain without informing the original author or publisher.


 

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1946_Buick_Ad_1.pdf
1946 Buick Ad "Yes, its engine is still out front" (11.4x17.0)


1946_Buick_Wagon_Ad_1.pdf
1946 Buick Estate Wagon Ad "At home with the tweeds - at ease with the tails" (12.0x17.0)


 


 


 


 


 


 


 


 


 


 


 


 


 


 


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