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1939 Mercury Ads |
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In its introductory year, the Mercury was priced several hundred dollars more than the Ford V-8 and several hundred less than the Lincoln-Zephyr. It was about the same price as the upper-range Oldsmobiles and Dodges and the lower-range Buicks and Chryslers. Its engine was a 95 hp version of the Ford flathead V8 engine; no six cylinder models were offered. Its styling was inspired by the Lincoln Zephyr, and it had hydraulic brakes from the beginning. With a wheelbase of 116.0" and an overall length of 196.0", it was a medium-sized car. Slightly more than 17,000 were sold in the introductory year. It was a drop in the bucket compared to Ford sales of almost 600,000, but it ran very close to Lincoln's 21,000 units. The Automotive History Preservation Society Digital Documents Library provides these materials for educational, or research, or personal use. You should not republish these materials for financial gain without informing the original author or publisher. |
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![]() 1939_Mercury_Coupe_Ad_1.pdf
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![]() 1939_Mercury_2-Dr_Sedan_Ad_1.pdf
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![]() 1939_Mercury_Sport_Convert_Ad_1.pdf
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![]() 1939_Mercury_Town_Sedan_Ad_1.pdf
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![]() 1939_Mercury_Sport_Convert_Ad_2.pdf
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![]() 1939_Mercury_Coupe_Ad_2.pdf
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![]() 1939_Mercury_ad__5.pdf
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