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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/Chevrolet Ads/ 1960/

1960 Chevrolet Full-Size Ads

Chevrolet decided to back off on the swoopy styling introduced for 1959 and square off the wings. The front facia was also redone in a more conservative style that would later be reflected in Buicks and Oldsmobiles. The restyle was in reaction to a slight edge in sales by Ford, and some criticism by the media.

Total sales were 1,410,958 - still very strong.

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1960 Chevrolet Impala Ad "Here for the first time anywhere - elegance with economy" (10x14)
1960 Chevrolet Bel Air Ad "If this one doesn't want to make you travel - you already live where all the fun is" (16x11)
1960 Chevrolet Bel Air Ad "What could you be thinking about that Chevrolet hasn't thought of?"
1960 Chevrolet Kingswood Station Wagon Ad "It's a pretty cool customer that doesn't ward up to this wagon" (10x13)
1960 Chevrolet Bel Air Ad "If this one doesn't want to make you travel - you already live where all the fun is" (Single page 10x13)
1960 Chevrolet Impala Convertible Ad "I built my Chevy as a four-wheel glider - with a sailplane's soaring smoothness"
1960 Chevrolet Bel Air, 2-door sport coupe, green (10.5 x 14) 1 page. Courtesy of the Jim Larson collection.