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Home/Ads - Brochures - Press Releases - Styling & Design/1.0 Print Advertisements/DeSoto Ads/ 1946/

1946 DeSoto Ads

The first postwar DeSoto models were based on the short-lived 1942 line. Major changes included new hoods, grilles, wraparound bumpers, front fenders that blended into the doors and redesigned rear fenders. The hidden headlamps of 1942 were not carried over.

Improvements over the '42 models were "Safe Guard" hydraulic brakes and a permanent "Oilite" fuel tank filter. Rustproofing now protected even the interior structure of the body. Inside, an interesting feature was a speedometer that changed colors in increments: green to 39 mph, amber to 50 mph and red at higher speeds.

Production totals for 1946, 1947, 1948 and early (first-series) 1949 models were recorded as a single total, with no model year breakout available.


 

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1946_DeSoto_Sedan_Ad_2.pdf
1946 DeSoto Ad "What yu'll find in the greatest DeSoto ever built" (13.4x17.0)


1946_DeSoto_Convertible_Ad_1.pdf
1946 DeSoto Convertible Ad "Will your new car have these?" (12.7x17.0)


 


 


 


 


 


 


 


 


 


 


 


 


 


 


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