The 1930 Cord L-29 was virtually unchanged from the 1929 model, when it was introduced. Two months after that introduction of the  the stock market crashed and the Great Depression began.

So like many other luxury manufacturers during this time, sales plummeted and production was low. To survive, Cord dropped prices in 1930 in an attempt to stimulate sales.

Total 1933 production was 1,873 up from 1929's 633, however the L-29 was introduced in November of 1929.

NOTE: Since the L-29 was introduced in November of 1929 very little print advertisements can be attributed to that year, with pricing the only qualifier.

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