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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/ Cord Ads/

1930 Cord Ads

The 1930 Cord L-29 was virtually unchanged from the 1929 model, when it was introduced. Two months after that introduction of the  the stock market crashed and the Great Depression began.

So like many other luxury manufacturers during this time, sales plummeted and production was low. To survive, Cord dropped prices in 1930 in an attempt to stimulate sales.

Total 1933 production was 1,873 up from 1929's 633, however the L-29 was introduced in November of 1929.

NOTE: Since the L-29 was introduced in November of 1929 very little print advertisements can be attributed to that year, with pricing the only qualifier.


The Automotive History Preservation Society Digital Documents Library provides these materials for educational, or research, or personal use. You should not republish these materials for financial gain without informing the original author or publisher.


Front wheel drive did offer two factors that were advantages over other more common iterations - lower center of gravity and better traction in rain and snow.


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1930 Cord Ad "Standard of Value" (8.2 x11.0)
1930_Cord_L-29_Ad_1.pdf
1930 Cord Ad "Cord Front Drive - Also Exclusive in Safety" (8.2 x11.0)
1930_Cord_L-29_Ad_2.pdf
1930 Cord Ad "There is a word in aviation . . . (8.2 x11.0) Note: Cord used a similar layout for a multiple of ads like this one, featuring different copy AND a different model offering.
1930_Cord_L-29_Ad_3.pdf
1930 Cord Ad "The rapidly growing demand . . ." (8.2 x11.0) Note: Cord used a similar layout for a multiple of ads like this one, featuring different copy AND a different model offering.
1930_Cord_L-29_Ad_4.pdf
1930 Cord Ad "An invitation to compettitive dealers" (8.2 x11.0) Note: Cord used a similar layout for a multiple of ads like this one, featuring different copy AND a different model offering.
1930_Cord_L-29_Ad_5.pdf
1930 Cord Ad "Cord creates a place for itself no other car has occupied." (12.6 x17.0) NOTE: This is one of the few instances where a photograph from the Cord Brochure was used in advertising.
1930_Cord_L-29_Cabriolet_Ad_1.pdf
1930 Cord Ad "A new kind of motoring" (11.4 x15.0)
1930_Cord_L-29_Phaeton_Ad_1.pdf
1930 Cord Ad "Front Drive is Safer" (10.6 x15.0)
1930_Cord_L-29_Sedan_Ad_1.pdf