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Home/Ads - Brochures - Press Releases - Styling & Design/Sales Brochures/Oldsmobile Brochures/ 1961/

1961 Oldsmobile Brochures and Foldouts

Sales brochures are bound booklets that were distributed through authorized sales outlets. The method of binding was normally saddle stitching - stapled, or perfect binding - glued spine. For the most part, these brochures were given out free of charge. The prestige brochures were sometimes available in limited quantity and presented only to more serious sales prospects. In some cases they were redone on lesser quality paper and inserted into magazines.

Dealer Foldouts were handout or mail-distributed tools intended for sales and promotion purposes. Foldouts were also issued as salesman's informational tools such as fleet foldouts and accessories foldouts. Foldouts consisted of a single sheet of paper or card stock. These sheets were then folded one or more times. Since foldouts were comprised of one sheet, they did not utilize staples or stitches.

The Automotive History Preservation Society Digital Documents Library provides these materials for educational, or research, or personal use. You should not republish these materials for financial gain without informing the original author or publisher.


The Starfire required its own brochure as it was released mid year in convertible only. The popularity of the model (7,500 sold) would result in both hardtop and convertible offerings in 1962.

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1961 Starfire Tri-Fold Brochure (10.0 x11.0 closed, centerfold 30.0 x10.0) 6 panels. NOTE: Brochure unfolds 1st to show the interior view, then to show the drawing of the convertible. Last image is the reverse view unfolded.
1961 Small-Sized F-85 Intro Brochure (5.35 x 7.0 closed, 10.70 x7.0 open) 12 pages Composite views.
1961 Olds Prestige Brochure (9.0 x11.0 closed 18.0 x 11.0 open) 32 pages Composite views.
1961 Oldsmobile Cutlass Intro Foldout Brochure (8.5 x 5.45 closed, 17.0 x5.45 open) 4 panels. The Cutlass was a mid-year release, the brochure issue date is 4-61. NOTE: Brochure is printed one-side (other blank) but folded to appear as a 2-sided foldout