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Home/Ads - Brochures - Press Releases/Sales Brochures/Buick Brochures/ 1963/

1963 Buick Riviera Brochures and Foldouts

Sales brochures are bound booklets that were distributed through authorized sales outlets. The method of binding was normally saddle stitching - stapled, or perfect binding - glued spine. For the most part, these brochures were given out free of charge. The prestige brochures were sometimes available in limited quantity and presented only to more serious sales prospects. In some cases they were redone on lesser quality paper and inserted into magazines.

Dealer Foldouts were handout or mail-distributed tools intended for sales and promotion purposes. Foldouts were also issued as salesman's informational tools such as fleet foldouts and accessories foldouts. Foldouts consisted of a single sheet of paper or card stock. These sheets were then folded one or more times. Since foldouts were comprised of one sheet, they did not utilize staples or stitches.


The Automotive History Preservation Society Digital Documents Library provides these materials for educational, or research, or personal use. You should not republish these materials for financial gain without informing the original author or publisher.

 

The 1963 Buick Riviera was an instant success with all 40,000 projected cars sold!

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1963 Riviera Introduction Deluxe Brochure (9.50x10.33) 18 pages
1963_Riviera_Brochure_pg_1-18.pdf