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Home/Ads - Brochures - Press Releases/Sales Brochures/Buick Brochures/ 1963/

1963 Riviera Brochures

Sales brochures are bound booklets that were distributed through authorized sales outlets. The method of binding was normally saddle stitching - stapled, or perfect binding - glued spine. For the most part, these brochures were given out free of charge. The prestige brochures were sometimes available in limited quantity and presented only to more serious sales prospects.

Dealer foldouts were handout or mail-distributed tools intended for sales and promotion purposes. Folders were also issued as salesman's informational tools such as fleet folders and accessories folders, Folders consisted of a single sheet of paper or card stock. These sheets were then folded one or more times. Since folders were comprised of one sheet, they did not utilize staples or stitches.

Dealer sheets are single one or two-sided pages or cards measuring 8.5" x 11" or 11" x 8.5". Items with smaller measurements are cards. Items with larger measurements are considered posters.

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1963 Riviera Intro Deluxe Brochure
1963_Riviera_Brochure_pg_1-15.pdf