For 1963. Buick introduced a radically new sport-luxury offering. Originally the sport luxury intro was to be a Cadillac, but they passed on the concept. In 1967 Cadillac would rethink their position and enter the sport/luxury niche with their front-wheel-drive coupe, the Eldorado.

The Buick design was beautifully executed and took the world by storm, with over 40 thousand sold. This special brochure was as beautiful as the car.

You can see the 1963 Prestige Full Line (exclusive of Riviera) by clicking here.

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