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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/Buick Ads/ 1964/

1964 Buick Riviera Ads

The Riviera was little changed in 1964 since it was a mid-year intro for 1963. For 1964 Buick focused on "the adventure" in driving a Riviera.

New for the Riviera was the ST-400 transmission, which was the new TH-400 trans also offered on Cadillac in 1964. Oldsmobile and Pontiac would get the TH-400 in '65. Also available in '64 was the smaller 401 cu. in. engine as the base powerplant.


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1964 Buick Riviera Ad "Adventure is a car called Riviera" (10x14)