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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/Pontiac Ads/ 1966/

1966 Pontiac GTO Ads

The 1966 restyle was a huge success - and when coupled to the new Ram Air setup, the new car had everything going for it. No wonder this is the highest production, single year, specific model/option muscle car ever built!

New items for the GTO this year included red plastic fender liners. These wheel well liners were made from a thermo-formed plastic and came in only one color- the same red-orange hue that was employed by the tire companies for use on their red-stripe tires. This not-red, not-orange color was determined to be as close to a universal color as possible; it went with almost every body color offered by Pontiac this year, even the green shades. Unlike Oldsmobile's soon-to-be iconic W-30 front inner wheel wells, Pontiac's liners were meant to fit inside the existing wheel wells, both front and rear. Production figures for factory installation have not been uncovered for the 1966 run, but best guesses are that less than 1,000 cars were so equipped.

Another plastic first for Pontiac this year was the use of injection-molded plastic front grilles.These pieces were made from a material known as Kralastic, supplied by the U.S. Royal Chemical Division. See their ad below. Within ten years, virtually all domestic radiator grilles would be made of plastic, not die cast metal.

1966 marked the last year for the Tiger marketing icon. Legend has it that then GM President and Chairman of the Board, Ed Roche, grew agitated with the ever-present tiger and in no uncertain terms told Pontiac V.P, John DeLorean to get rid of the hard-working employee immediately. Jim Wangers and the advertising boys would have to dream up a new catch phrase for next year. They did, but it would never match the stripped cat for pure excitement.


  • GTO Two Door Coupe production total: 10,363
  • GTO Two Door Hardtop production total: 73,785
  • GTO Convertible production total: 12,798

GTO total production: 96,946

Pontiac production total: 831,331


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1966 Pontiac GTO Ad: "What's New Pussycat?" (17x11)
1966 Pontiac GTO Convertible, silver (21 x 13.5) 2-page spread
1966 Pontiac GTO Hardtop Coupe, teal (10.5 x 13.5) 1-page
1966 Pontiac GTO Hardtop Coupe, burgundy (8.5 x 11) 1-page
1966 Pontiac GTO Hardtop Coupe, white (8.5 x 11) 1-page
1966 Pontiac LeMans HT Coupe blue/GTO HT Coupe, Tiger Gold (8.5 x 11) 1-page
1966 General Motors/Pontiac GTO, white (21 x 13.5) 2-page spread
1966 Pontiac Bonneville Convertible, white/GTO HT Coupe, white (17 x 11) 2-page spread
1966 Pontiac Bonneville Sport Coupe/GTO, black & white (17 x 11) 2-page spread
1966 Pontiac Bonneville Convertible, yellow/GTO Convertible, silver (21 x 13.5) 2-page spread
1966 Pontiac Catalina 2+2/GTO/Tempest Sprint, black & white (17 x 11) 4-page spread
1966 Hurst Performance Products (8.5 x 11) 1-page buddy ad
1966 Thom McAn GTO shoe. black & white (8.5 x 11) 1-page buddy ad
1966 Pontiac GTO Hardtop Coupe, black & white (6 x 9) 1-page
1966 U.S. Royal Rubber Co., Pontiac GTO, color (8.5 x 11) 1-page buddy ad