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Home/Ads - Brochures - Press Releases/Advertisements/Pontiac Ads/ 1979/

1979 Pontiac Firebird Ads

Looking a lot like the 1973-'75 Grand Am, the Firebird line received a new, sharp, soft nose for 1979. At the rear, the tail light panel was blacked out with the clever use of a smoked plastic cover panel that looked black when not illuminated from behind, but allowed the brake/turn signal lights to glow through.

The new look took a little getting used to, but it grew on most potential customers. It grew so well that this model year turned out to be the high-water mark for Firebird and Trans Am production numbers.

This was also the last year for the installation of the Pontiac 400 cubic inch V8 into the Formula and Trans Am lines. Several thousand of these venerable power plants were stockpiled from 1978 production for specific installation into the best performance vehicles Pontiac had to offer in '79. The imminent demise of the 400 c.i. power plants may have added fuel to the buying frenzy. Get 'em while they last!

This was also the last year for the 403 Olds installation into Formulas and Trans Ams. For this year, the Olds 403 would be teamed exclusively with the TH350 automatic trans, and the Poncho 400 would front the 4-speed Borg & Warner manual gear box.

The Trans Am's 10th anniversary would be observed with a special, limited edition release. A Tenth Anniversary Trans Am (TATA) would also serve as the Daytona 500 pace car this year.

Base Firebird production total: 38,642
Firebird Esprit production total: 38,642
Firebird Formula production total: 24,851
Firebird Trans Am production total: 117,108

Pontiac production total: 907,413


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1979 Pontiac Firebird Trans Am, blue (16.4 x 11) 2-page spread
1979 Pontiac Firebird TATA, silver (8.5 x 11) 1-page
1979 Pontiac Firebird line insert folder (29.25 x 10.7) 8-panels, 2 sides
1979 Pontiac Full Line insert folder (29.25 x 10.8) 8-panels, 2 sides
1979 Goodyear/Pontiac Firebird Trans Am TATA, silver (16.5 x 11) 2-page spread, buddy ad