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Home/Ads - Brochures - Press Releases - Styling & Design/1.0 Print Advertisements/Studebaker-Packard Ads/ 1964/

1964 Studebaker Avanti Ads

Due to the mid-year move to Canada, Studebaker made no effort to make a definite break between 1963 and 1964 Avanti. Most 1964 versions had round knobs on the console heater/defroster/vent levers. Early 1964s had round headlight enclosures, but about 750 cars produced in 1964 had square headlight enclosures. The 1964 Avanti had wood-grained consoles, instrument panels and steering wheels.

The basic body styling was the same as 1963. The last Studebaker Avanti was built in December 1963.

Production for 1964 was 809, a huge drop from 1963's 3,834, however, ceasing production in December, early in the model year, contributed to the small output.   Studebaker would peter out by 1966, but the Avanti would live on until 2006 under various owners - a testament to Lowey's design.

The Automotive History Preservation Society Digital Documents Library provides these materials for educational, or research, or personal use. You should not republish these materials for financial gain without informing the original author or publisher.


Studebaker had the right idea about touting
the Avanti's power, but the Company closed its US operations mid-year and cancelled the car.

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1964_Studebaker_Avanti_Ad_1.pdf
1964 Studebaker Avanti Ad "The Power is the Story"


1964_Studebaker_Avanti_Ad_2.pdf
1964 Studebaker Avanti Ad "Action car . . . For luxury lovers." (10.2 x14.0)


1964_Studebaker_Avanti_Ad_3.pdf
1964 Studebaker Avanti Ad "Performance car . . . for 4 first nighters." (10.2 x14.0)


 


 


 


 


 


 


 


 


 


 


 


 


 


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