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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/Buick Ads/ 1968/

1968 Buick Large Car Ads

The LeSabre was revised only slightly from 1967, face-lifted with a new grille having a more prominent center division and a textured background. The traditional trio of front fender ventiports was again on the fenders, and bright rocker panel and wheelhouse moldings were fitted. "LeSabre" designations were found on the rear fenders and the instrument panel. Cloth and vinyl upholstery was standard. A news standard feature was shoulder belts (except convertible).

The "Custom" series was again available, with Custom interiors made up of plusher cloth and vinyl and more ornate door panels. An all-vinyl interior was available and was standard in the convertible. Bucket seats were optional for the convertible and two-door hardtop. DeLuxe full wheel covers were part of the Custom series.

The Wildcat continued as the "performance" big car. A new grille and revised body side moldings helped give the 1968  version a new look. Simulated air vents continued on front fenders, and narrow lower body side highlights and wheelhouse moldings were used to make a full-length bright lower strip. "Wildcat" lettering was found on the rear fenders, on the deck lid and on the instrument panel. Interiors were cloth and vinyl, with all-vinyl optional. Bucket seats upholstered in vinyl were a two-door hardtop option.

The "Custom" series Wildcat once again featured A plusher interior, with brushed metallic door panel inserts and cloth and vinyl trim combinations. A notch back seat with bright side braces was a Custom feature, as were paddle-type arm rests and Custom headlining (except the convertible). All-vinyl trim was optional.

The Electra 225 was mildly restyled for 1968, with a new egg-crate textured grille, divided by a color-accented panel. Squared rear fenders were tied together by a bumper housing the tail lamps. Four ventiports continued on the Electra's front fenders. Full length lower body moldings continued even across the fender skirts, and specific full wheel covers were used. "Electra 225" script was on the rear fenders and the instrument panel, while a badge was found on the roof quarter panels (except the convertible).

LeSabre and Electra series production rose, with LeSabre going from 155,190 to 179,748 and Electra rising from 100,304 to 125,362. Wildcat production dropped slightly from 70,881 to 69,347.


 


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1968 Buick LeSabre Ad "1968 Buick. Now we're talking your language."
1968_LeSabre_Ad_1.pdf
1968 Buick Electra Ad "I've had twenty Buicks, but my '68 Electra 225 tops them all" (10x14)
1968_Electra_225_Ad_1.pdf