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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/Jaguar Ads/ 1956/

1956 Jaguar XK-140 Ads

The 1956 XK140 became the first Jaguar sports car to be offered with an automatic transmission. As with the XK120, wire wheels and dual exhausts were options, and most XK140s imported into the United States had wire wheels. Cars with the standard disc wheels had spats (fender skirts) over the rear wheel opening.

The Roadster - "Open Two Seater" in the US, had a light canvas top that folded out of sight behind the seats and a removable windscreen. The interior, including the dash panel, was trimmed in leather and leatherette. Like the XK120 Roadster, the XK140 version had removable canvas and plastic side curtains on light alloy barchetta-type doors, and a tonneau cover. The door tops were cut back by two inches compared to the XK120, to allow a more modern positioning of the steering wheel. The angle of the front face of the doors was changed from 45 degrees to 90 degrees to make access easier.

The Drophead Coupé had a bulkier lined canvas top that lowered onto the body behind the seats, a fixed windscreen integral with the body, wind-up side windows, and a small rear seat. It also had a walnut-veneered dashboard and door upper edges.

The Fixed Head Coupé  (called "Hardtop Coupe in the US") shared the DHC's interior trim and rear seat. The Fixed Head Coupe had shorter front fenders, and longer doors. This resulted in more interior space, and more legroom.

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1956 Jaguar Coupe Ad "The Jaguar XK-140 Hardtop Coupe" (10x14)
1956_Jaguar_XK-140_Ad_1.pdf