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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/Jaguar Ads/ 1936/

1936 Jaguar Ads

The SS name first appeared in September 1935 on a 2.5-litre saloon (closed Coupe), sports models. However the adoption of an animal name was deemed appropriate, and once approved by Sir William Lyons, the name "Jaguar" was given to a new saloon car in 1936, and from that point to all the cars produced by the company. By 1936 they were called "SS" but typed by their engine displacement which was either 2.5 L and 4.5L. The SS Jaguar saloon and the later drophead coupe were made from 1936 to 1940.

The 2.5L engine was a development of an old 2.5-litre pushrod unit converted from side valve to overhead valve with a new cylinder head designed by William Heynes and Harry Weslake. The power output was increased from 70 HP to 100 HP. Twin SU carburetors were bolted directly to the cylinder head.

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1936 Jaguar SS Ad "A credit to the British Automobile Industry" (8.5x5.7)