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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/Buick Ads/ 1934/

1934 Buick Ads

In October of 1933, Harlow H. Curtice was appointed Buick's president. His goal for Buick in 1934 was "More Speed For Less Money". Therefore in 1934 Buick introduced a new 117" wheelbase model - Series 40. It was powered by a new 233 CID overhead valve straight eight with 93 horsepower. It was priced at less than $1,000.00.

The Series 50 also received a new small bore, long stroke I-8 of 235 CID producing only 88 hp. The 60 Series I-8, now at 278 CID, was now making 100 HP. The 90 Series engine was unchanged at 344.8 CID but higher compression upped the hp to 116.

Styling was improved in 1934 and so did sales. For the first time Buick was a smooth streamlined car of the thirties instead of a boxy American Automobiles of the 1920s.

Production was up to 63,638 units in 1934.

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1934 Buick Ad "Smart people are saying . . ." (10.4x14.0)
1934 Buick Ad "Heard at any smart summer gathering" (10.4x14.0)
1934 Buick Ad "The New Buick with knee-Action wheels . . ." (9.0x12.0)
1934 Buick Ad "It would greet you with a smile" (10.0x14.2)
1934 Buick Ad "This new era of gracious living suggests a gracious car" (10.2x14.0)
1934 Buick Ad "Possesion makes the heart beat faster" (11.2x14.0)