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Home/Ads - Brochures - Press Releases - Styling & Design/Advertisements/Buick Ads/ 1951/

1951 Buick Ads

A new, vertical bar grille with a more conventional bumper was used on all 1951 Buicks. Special Series had a unique instrument panel, with speedometer and gauges housed in two large, round units flanking the steering column and were offered in Standard and DeLuxe, with the Standard two-piece windshield, and the DeLuxe and Super and Roadmaster having the new one-piece type.

Supers continued on the same wheelbase as the Special, with the Estate Wagon and Roadmaster on the longer 126 and 130" chassis.  All convertibles and Estate Wagons used leather trim.

Production was still strong at 399,732, but a substantial drop over 1950's 664,826.


The Automotive History Preservation Society Digital Documents Library provides these materials for educational, or research, or personal use. You should not republish these materials for financial gain without informing the original author or publisher.


A 1951 Buick Special 2 door sedan model 48D, DeLuxe trim, is pictured. DeLuxe model Specials used "Sweepspear" trim, where Standard trim Specials did not.


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1951 Buick Special Ad "Who said you can't afford a fine car?" (11.40 x15.00)
1951_Buick_Special_Ad_2.pdf
1951 Buick Special Ad "Room with Zoom" (10.60 x14.00)
1951_Buick_Special_Ad_1.pdf