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Home/News and Feature Articles/Car History - Car Stories/ Plymouth Stories/

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MOPARs in the 60's had plenty of "go" - but starting with the introduction of the 67 models, they also added "show"

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Upping the Ante: The 1967 Plymouth GTX
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By Diego Rosenberg
blog to the Examiner.com

When Pontiac introduced the 1964 GTO, they discovered a latent segment for something a bit more than just a big engine. That "something" was image, which the GTO had in spades in comparison to the 426 Sport Furys and 427 Galaxies. Some companies had a return serve the next year (and even Olds had an adequate response in '64 with the 4-4-2), but Pontiac was already ahead in the game - others had caught on, but they hadn't caught up.

Plymouth was not one of those brands that had caught on in 1965. If you wanted a mid-size performance Plymouth, your only choice was a Belvedere I, Belvedere II, or Satellite equipped with a 383 or a 426-S. The 383 simply was not much competition for Pontiac's 389, and while the 426-S could give the Tri-Power Goat a run for its money, it still was a boring Belvedere or Satellite. The introduction of the 426 Hemi in 1966 brought Plymouth's street cred up a few notches, but the market had already determined that image - not engine - was the name of the game. 

So, for 1967, Plymouth's game was called GTX. Properly titled "Belvedere GTX," it came standard with the stoutest standard engine in its class, the brand-new 440 Super Commando. Rated at 375 horsepower, it gave the GTX buyer a smooth and easy manner to take on most comers. And if you wanted to leave no doubt you were King of the Hill, the 426 Hemi was available as the sole engine option. Aside of the faux scoops on the hood and a quick-release gas cap, there wasn't much to distinguish it from a Satellite.*

*Yeah, I know, it's a Belvedere GTX, but it was trimmed like a Satellite, including interior and taillights. These Mopars can be quite confusing!

If the basic GTX was not racy enough, a buyer could opt for racing stripes. Twin bands running from front to back were available in black, white, red, blue, or copper. Slap some Magnum 500s and you'd have yourself a sporty car that had image - what took ya so long, Plymouth?

I have a friend in Arizona who specializes in 1967 GTXs, so I drove up to rural Fairfield County, CT to check out this 'X convertible that's for sale. Originally equipped with the standard 440, wheel covers, Sure-Grip rear, and a few other doodads to keep things interesting. Out of over 12,000 GTXs built in 1967, less than 700 were convertibles.