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Home/News and Feature Articles/In the News/**Adds to the Society's Collections/ 2019 Collection Adds/

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1950s Magazines are rare, but they offer a window into an important era for the automobile - all available in stories, road tests, and specifications.

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2019-01 January Report:
Continuing with 50s Road Tests and J Walter Thompson Ford Motor Company Ads.
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Important Notice!

The Society is no longer accepting magazine donations for the years 1962 to Present! We have had sufficient donations of these years so as to have duplicates in 90% of this period.

We are actively seeking donations of pre-1961 magazines from all publishers. If you have magazines from this period, we will be pleased to accept them. Contact Kurt.shubert@ahpsoc.org if you wish to donate magazines in this time period. Thanks.

Collections Activity

Adding Many New Brands and Updating Existing Brands in Our Brochures Section -

Our staff has started a big impact project - adding as many digital brochures as we can in the next 60 days - by brand and year to our Brochures Section. This will include foreign as well as domestic brands - and where possible - right up to 2019! Be sure to check our Latest Uploads Section for our weekly additions.

1950s Road Tests -

We have begun to extract 1950s Road Tests from our early magazine collections. Though we do not have the people power to scan, clean, and load the entire magazine - we will do a rough scan of the magazine pages and store them for a later date. (volunteers, anyone?) These road tests are rare indeed and will surely be a good add to our Tech Section.

J Walter Thompson Ad Agency Ford Motor Company Advertisements -

We recently acquired a large collection of the original advertisement copy prepared by J Walter Thompson for print advertisement submission to the media from the 50s into the 90s. Though certainly not all of the copy prepared by the agency, it is a sufficient amount to warrant a separate section for each year that we have materials.

The importance of these materials is as follows:

  • This is original ad copy created by the Ad agency (primary source material)
  • Sizing and colors are accurate
  • The Ad copy indicates what magazines ran it and the circulation of the Ad – this data is not available anywhere else. That data is found at bottom of the ads
  • For the most part, these images are better than the copy we can scan from a 50 year-old magazine
  • Many of the ads in this collection were run in obscure magazines or brochures and now not available 50 yrs later since the magazine/periodical run was small.

Progress Reports -

To see our 2018 activities, please check our 2018 Latest Uploads pages for our exact results.

To keep up to date on our progress, please check our 2019 Latest Uploads pages for our exact results.

For all of our 2019 Monthly Project Reports click HERE.

Thanks

The Society's Collections Team