Bookmark this Page!
Website Index
Join Us - Help Preserve Auto History

Don't Want to Join Now?
Help Us Grow Our Collections
Donate $25

Donate here
They Support Us -
We support them

Volunteer to Help Us!

Home/Magazine Archive/ Motor Life Magazine/

Motor Life Magazine History

In 1952, ad manager and investor Bill Quinn traded his invested shares in Road & Track for the Hop Up title, and he left with staff to form Quinn Publishing Company in Los Angeles, Calif.  Although Quinn's Hop Up title was successful, he really wanted to compete with Motor Trend.  So in June, 1953 Hop Up was co-titled as "Hop Up and Motor Life".  The content began shifting to new cars, and the March, 1954 issue was the last one with this co-titling.  Hop Up was folded into Rod & Custom, and Motor Life continued as a standalone title.

Quinn Publishing then sold Motor Life to Petersen Publishing in 1955, and Petersen continued the publication until November, 1961.  It was then merged into Sports Car Graphic, another Petersen title, in the December, 1961 issue.

The magazine featured Detroit iron, Detroit concept cars, some racing coverage, and the occasional hot rod and custom cover.


Motor Life was consistently in #3, #4 or #5 position in print volumes among automotive titles that provided paid circulation details.   In the time period from 1950 to 1970, it grew about 2% annually, a slow growth rate given the general automotive magazine market was growing 16% annually.

You May Click on this Image
to See It Full-Sized

The Automotive History Preservation Society Digital Documents Library provides these
materials for educational, or research, or personal use. You should not republish these
materials for financial gain without informing the original author or publisher.

Scroll Down to See All the Files
Click on the Thumbnail for a Larger Image - Click on the PDF file name to See/Download the Full Size Images