No Limits Magazine from the Auto History Preservation Society
We Bring Automotive History to Life!
- "Preserving the past for the Future". Resources for the Historian, Researcher, and the Enthusiast -
Wednesday October 15, 2014
New Series: "The Paper Chase" - Collecting the Peripherals, News Stories, See All Our Period Ads, View Thousands of Road Tests, Brochures, & More!

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Morris 1959 Ford Fairlane

New Zealander Karyn Morris
shares her 1959 Ford with us!

1954 Olds F-88

1954 Olds F-88 Sports Car
Part One - Why the F88?

1963 Cobra Ad

The Cobra Story - a Focused View
into the 1963-67 Car

Jerry Lester Gran Torino

Check Out Jerry & Sue Lesters'
1972 351 CJ Ford Gran Torino

Cro-Sal Olds 455

Oldsmobile's Twin Turbo
Can-Am Aluminum 455!

1959 Ramchargers High 7 Mighty

Ramchargers Stories - Part 04
The "High & Mighty"

1963 Pontiac 421 GP

Big Bad Boys - Muscle Cars
did not start with the 1964 GTO!

1963 Ford-Mercury 427

Ford's FE Big Block Story
Part 1 - 1958 through 1965

1972 44s W-30 Test

The Big Sleep: Performance in the
In-Between Years 1971-1982

1962 Max wedge 413

Chrysler's"RB" Wedge Development Through the Years

From the Automotive History Preservation Society's Collection
New Series - The Paper Chase
As the most dominant industry of the 20th and 21st Century, the automobile manufacturing juggernaut has produced an unbelievably vast mountain of collectible materials. Besides the car itself, thousands of items connected to the design, manufacture, promotion, sales, and service of the auto were and still are being created. And if it's been created, somebody collects it - from sales brochures to one-of-a-kind objects like the original Tempra paintings used to illustrate those brochures, the gotta-have-it collecting bug has plenty to feed on. But once you've been bitten, guard your bank account!

1965 Pontiac 2+2 and GTO Ad

The last panel of the 8-page 1965 Pontiac newspaper insert. This folder featured the entire Pontiac line-up.

2004 GTO Press Kit

The 2004 GTO press kit was now in the form of a CD ROM.

1967 GTO Poster

As part of a mail-in offering, this poster ended up on the bedroom
wall of many young GTO dreamers and admirers in 1967.

1968 GTO Preview Invite

An invitation that was mailed out by a dealer inviting their
customers to attend the unveiling of the new Pontiacs.

Part 1 - Selling the Sizzle!

by Eric White, AHPS President -
reprint with permission only

As a Pontiac Nut, one of those bugs nailed me over thirty years ago is the wonderful world of ink on paper. In a world before VHS, CD ROM, and the Internet, almost all automotive information had to be disseminated via the good old fashioned art of printing on paper. For example, the shear volume of items printed over the fourteen years of GTO production makes the goal of collecting everything ever printed by Pontiac Motor Division a nearly impossible feat.

But I continue to find new and wonderful items that I never knew existed. While I have put together a fairly complete set of common items like magazine ads and sales brochures, I know that I will never manage to get a hold of everything. I guess that knowledge is the driving force behind my continued search for all that is GTO. This subject is so wide ranging, and I'd like to divide its discussion into four different areas: promotional, sales, service, and the ever popular miscellaneous.

Promotional Items.

I will be the first to admit that my collection is not all-inclusive. On my own, and not to the degree that we have here in the AHPS, I have managed to identify and gather 82 different magazine ads relating to the GTO, 27 ads that feature the GTO while promoting a different product, and 92 GTO test or review articles. The majority of these ads and articles are to be found in American magazines, however, articles and advertisements may also be located in foreign publications.

Magazines from Canada, Australia, and England are good sources, however, virtually any country in which a GTO was sold new could, in theory, have offered press coverage of the Pontiac muscle car. If you are looking for these materials, don't restrict your search strictly to the monthly enthusiast auto magazines. Several publishers also issued a yearly review issue or separate magazine title covering all of that year's automotive offerings.

There were also even a specialized booklet featuring the high performance machines of the day. An example of such a publication, Petersen's World of Wheels The Complete Automotive Almanac, features the only source I have yet identified for an advertisement promoting the 1971 GTO. 

There are more sources for GTO ads; the first is publications or magazines that do not feature the automobile as the primary subject matter. Very interesting ads can be found in Playbill and Stage theater programs from the 1966 to 1968 time frame. The N.A.D.A. monthly magazines, aimed at the automotive dealership network, featured a series of ads extolling the revolutionary virtues of the then new 1968 GTO. Automotive News helped promote the 69 and 70 GTO The Judge in two singular ads. Also, professional sport team programs, in particular teams from Detroit and Buffalo, auto show programs, and even a Monkees concert program contained one-of-a-kind GTO ads. All in all, there are at least 19 unique ads to be found in these hard-to-find magazines and programs.

Advertisement Mechanicals.

The ultimate collectible in the area of magazine and newspaper advertising would have to be the original photo-ready layouts or paste ups of the ads. Pontiac's ad agency, McManus, John & Adams Inc., would have retained the layouts of these ads for an indeterminate amount of time. Perhaps the various parts and pieces of these great ads still exist as photo negatives and prints, copy galleys and wax-backed blue-line layouts in the flat files of the agency.

The most likely fate of these rare pieces of GTO history was probably a short trip the local Oakland County incinerator or land fill. I would be very surprised to learn that any of this material survives today. The original photographic negatives exposed by the thousands every year to create these ads, brochures, posters, sales and service material may still exist at the agency or in one of Pontiac's warehouse storage vaults. Some of the original Van and Fitz paintings that were featured in over 200 4-color ads from the period covering the 1959 through 1971 time frame do exist.

Another item used by local newspapers, in conjunction with the local dealer, would be advertising slicks. These sheets of black and white art were printed on high-contrast, glossy stock paper for better photographic qualities, thus the descriptive term "slick." . . .

To read the rest of the story - Click HERE

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