No Limits Magazine from the Auto History Preservation Society
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Friday January 9, 2015
Plymouth - the Forward Look Years. Also: Tech Section, News, Period Ads, Road Tests, Brochures, & Magazines!

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1961 Starfire

GM Personal Luxury Cars

1970 Performance Car Chronicles

What We're Preserving
and How We Store It

July 1969 Car Life Magazine

The Treasures of the Society's Magazine Archive

The 1957 DeSoto Adventurer

1946-1961 DeSoto
A Great Brand Declines

The 1946 Hudson

Hudson 1946-1957
The Slow Demise

1950 Packard Convertible

Packard 1946-1958
The Post-War Story

Jessi and Kurt Celebrate AHPS

Jessi Lang - Sometimes Winning Comes in Short Little Laps.

Courtney and Kurt Celebrate

SEMA 2014: Courtney, SAN
and the Society.

1955 Olds F-88

1954 Olds F-88 Sports Car
Part Two - Why NOT the F-88??

The first Mustang- 1965

Mustang: 50 Years on the Road

1965 Pontiac 2+2 and GTO Ad

The Paper Chase Part 1
Selling the Sizzle

Morris 1959 Ford Fairlane

New Zealander Karyn Morris
shares her 1959 Ford with us!

1954 Olds F-88

1954 Olds F-88 Sports Car
Part One - Why the F88?

1963 Cobra Ad

The Cobra Story - a Focused View
into the 1963-67 Car

From the Automotive History Preservation Society
1956 Plymouth Belvedere
The Plymouth "Forward Look" Years

1957 Plymouth Fury

The 1957Fury was a terrific performer - whether in a straight line
or on the twisties. It changed people's perceptions of Plymouth

1955 Plymouths and Engines

The 1955 Plymouth reflected a radical change in viewpoint
at the manufacturer.
Now style and performance
held sway over practicality and economy.

1957 V-800 Ads

Most think the Fuelie Chevy was the performance champ of 1957,
but the 318 twin 4-barrel V-800 was an easy match for it

1963 Riviera

1959 is the high water mark for the "Forward Look" Plymouths.
Not only was it the cleanest expression of that styling, but it
had a 360 CID "B" block - and was the only year a Fury
was offered as a convertible.

By Society Staff – reprint with permission only

The 1955 Plymouth models, featuring Virgil Exner's all-new "forward look" styling, appeared on November 17, 1954, while the Plymouth Suburban station wagons arrived in dealer showrooms on December 22. The new cars came with an optional, brand new polyspherical OHV V-8 engine. In a total departure from Plymouth's past, the 1955 Belvedere was introduced as “A great new car for the young at heart."

The Belvedere line included a sporty hardtop and a convertible, changes which brought much needed excitement to the new lineup. In addition to new standard features, such as dashboard-controlled PowerFlite automatic transmission, suspended foot pedals, and tubeless tires, buyers could now opt for air-conditioning, power windows, and power front seats.

Model year production peaked at 704,464 units while calendar year sales of 742,991 cars were recorded. Over 35,000 Plymouths had power brakes, 33,000 had power steering, almost 349,000 had automatic transmissions, and almost 61 percent had V-8 engines.

The 1956 Plymouth line was introduced on October 21, 1955 and included an expansion to the Suburban, Belvedere and Savoy series. The new Fury hardtop sport coupe would appear in dealer showrooms on January 7, 1956. Contributing to Plymouth's performance image in this year was the new, limited-edition Fury hardtop. This model sported a special color scheme—white-and-gold—but most importantly, it featured a high performance 303 CID V-8 engine with four-barrel carburet ion and dual exhausts.

New technical features for 1956 included a 12-volt electrical system, independent handbrake, and pushbutton automatic transmission controls. Also significant was an optional "Highway Hi-Fi" record player.

The Plymouth "Plainsman" station wagon show car was unveiled at the 1956 Chicago Auto Show, and an experimental turbine-powered Fury sport coupe was also developed. Model year production was 571,634 units.

The 1957 Plymouths were introduced October 25, 1956 with the Fury appearing a little later, on December 18. These cars were restyled over the '56 models with much more pronounced tail fins and a more prominent front fascia. This daring styling coupled with advanced performance put Plymouth back into third place in sales.

A unique station wagon prototype called the "Cabana" was set up for production. It was based on the experimental Plainsman show car but was considered too expensive to produce and failed to reach the production stage. For this year, the Fury featured a 290 HP 318 CID "Poly" V8. After 1957, this engine, when detuned, would serve as Plymouth's workhorse engine until 1966.  Model year production reached 762,261 units.

The 1958 Plymouths were introduced to the public on October 16, 1957. Hot engines were the talk of 1958 with Plymouth now applying the term "Power Pack" to cars equipped with an optional four-barrel carburetor. The Fury received the new "B" series V8 at 350 CID, catching up to the Ford and Chevrolet performance engine displacements. With two 4-barrel carburetors, it developed 305 HP and, more importantly, 370 ft.-lbs. of torque.

Also announced was an electronic fuel injection (E.F.I.) engine with a very sophisticated fuel injection unit developed by Bendix and available in 350 CID Furys only. The system was not perfected and developed electronic "gremlins". Most cars with this option were later recalled and reconverted to the "Golden Commando" carbureted configuration.

1958 model year production peaked at 443,799 units. Plymouth retained its Number 3 sales rank for the industry at 30.6%8.

The 1959 Plymouths were introduced in October 1958 with the troublesome fuel injection option of the year before was deleted from the options list. Wings were the thing for all of Chrysler Corporation's cars, and Plymouth's was the most outrageous.

For 1959 Plymouth dropped its Plaza model line, and the remaining models moved down one level. As such, the Fury was elevated to a separate, upscale, series, and the "Sport Fury" became the new high-performance entry. The Sport Fury line-up included a model that the '58 Fury line did not have -- a convertible . . .

To read more about Plymouth's Forward Look Years - Click HERE

To see the 1955-58 Plymouth Brochures - Click HERE and Pick out your favorite year

To see the 1955-60 Plymouth Ads - Click HERE and Pick out your favorite year

To see 1957-58 Plymouth Fury Road Tests - Click HERE

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